This article by high value complex sales veteran, Charles Bates, is aimed at business leaders. The same essential truths about public speaking apply for all sales leaders.
As a Chairman or CEO your ability to communicate effectively to the public and your team has always been important - but until recently a less than inspiring verbal performance at the lectern could be overcome and forgiven by delivering sparkling results. However, in these challenging economic times, the ability to communicate effectively has never been more crucial for the senior leader.
